Website Evaluation Workshop
Workshop Description
This workshop delivers a comprehensive, comparative evaluation of your school's website on the key measures of usability, design and effectiveness.
Our key objectives are to evaluate the quality of the student's online experience. To improve customer service and/or generate leads. To compare the strengths and weaknesses of your site to those of competitors.
Our approach is to understand the evolution and planned development of your website, so that the evaluation can be focused in the appropriate context. We then analyze and prioritize strengths and weaknesses that require short-term attention and longer-term consideration.
Workshop Outline
| First
Impression: |
Are
you showing your best face up front? |
| Navigation: |
Can
students do what they want quickly & easily? |
| Branding: |
Does
your brand project credibility? |
| Persuasive
Writing: |
Is
your content designed to SELL? |
| Graphic
Design: |
Is
your visual design clean and professional? |
| Wait Time: |
Is
your site fast enough for your students? |
| Functionality: |
Does
your site do what students need it to do? |
| Internet Visibility: |
How does your site rank in search engines? |
Take the next step.
Learn more about each Student Marketing 2.0 program we offer by clicking the links below.
|
